A well-optimized Business Profile has the right primary category, details identical to your website, complete services and hours, real photos, answered reviews and steady activity. It's free and often the highest-impact local lever.
1. Verify and protect your profile
Make sure the profile is verified and you're the primary owner. If an agency manages it, they should be an invited manager — never the owner.
2. Choose the right primary category
Your primary category is one of the most influential visibility decisions. Check which category the top businesses in your area use and pick the one that most precisely describes your main activity. Then add relevant secondary categories.
3. Complete everything, consistently
- Your real business name, no added keywords.
- Address or service area, identical to your website.
- Local phone and hours, including holidays.
- Services and products with clear descriptions.
4. Photos and posts
Upload real photos of your team, location and work. Stock photos signal low trust. Post updates or offers at a frequency you can sustain.
5. Reviews: ask, reply, learn
Ask for reviews after a good service, with a direct link. Reply to all of them — including negative ones — calmly and in the customer's language. Reviews tell you what customers value: use that on your website too.